Less is More finds each patient's lowest effective maintenance dose and adjusts it month by month, so the weight stays off and treatment keeps working. A course of injections becomes years of care. Clinician-led, white-label and built to run inside the service you already operate.
Everyone has built the front door to GLP-1s. Nobody has built what comes after it, which is where the durable margin is likely to sit.
They lose the weight, they stop, the weight comes back and most of them start again — with somebody. The only question is whether it is with you.
We look for the lowest dose that still works, so the drug line comes down. That is deliberate. A smaller prescription running for years adds up to more than a large one that stops at month six, and the service fee alongside it is margin that does not move with the price of the medicine.
High monthly value, six months, then they are gone. As the medicine gets cheaper, that business competes mainly on price.
Lower monthly value, but years of it, plus a service fee that has nothing to do with the price of the drug.
Two thirds of your weight-loss patients leave within a year and a third of them start again somewhere. Keeping even some of them changes the numbers.
A customer with years of history on your platform, and a reason to stay that has nothing to do with what you charge per pen.
A per-patient fee, under your brand. API-first, so it fits into what you already run rather than replacing it.
Dose optimisation, safety reviews, side-effect management and structured tapering. The ongoing work that keeps the result, and keeps the customer.
White-label throughout. We sit behind your service and you keep the relationship. Nobody needs to know our name.
Retention, dosing, weight and outcomes, captured consistently enough to report on rather than merely display.
Support across sleep, nutrition and movement, plus integration with the adherence tools your members already use.
Everyone else pushes the dose up. We do the opposite, under clinical supervision, because a dose someone can live with is a dose they stay on.
Below the drama of a full dose, inside boundaries your clinician sets for that person.
Appetite and side effects on a consistent scale, plus weight, adherence and the wearables they already own.
We propose a change against a written protocol. Your clinician approves, amends or rejects it. Nothing moves without them.
Keep the result at the lowest workable dose while the habits do the work the medicine cannot.
So we built this to be inspected. Your medical director, your information governance lead or a regulator can see exactly how any decision was reached — and see that it could not have been reached any other way.
We propose. We never prescribe, dispense or change a treatment. Every proposal is marked as requiring their approval.
A floor, a ceiling, a maximum step and a minimum interval, per patient. Enforced separately from the rules, so even a bad rule cannot get past them.
Doses come from a written, versioned, testable protocol your clinician signs off. Language models handle language, not arithmetic.
Same inputs, same protocol version, same answer — provably. Every proposal, approval and rejection is named and timestamped.
Red flags are checked before anything else. They hold the dose, send the patient to urgent care and reach one of your people straight away.
Every patient is tagged with the protocol version they are on, so you can answer which approach produced which outcome.
Not the four hundred who do not. Everyone else sits safely inside their limits, and the ones who need attention arrive with the reasoning already written.
Each row says which rule fired and why, in a sentence your clinician can agree or disagree with. Nothing here has changed anyone's treatment.
Adherence is where these programmes usually fall over. We ask for very little and explain every change in plain English.
Five questions on appetite, plus side effects and whether they took the dose. Short enough to finish on the way to work.
Weight is asked for weekly and shown as a smoothed line. For someone frightened of putting it back on, a daily number does more harm than good.
They are told why, in the same words their clinician saw. A dose going down is framed as the plan working.
Anything urgent goes to urgent care, not into a chat queue. The app never pretends it can manage a crisis.
Shown here so you can see how the service is designed. This page is for partners. Patients can find our own service at lessismore.living.
Organisations whose GLP-1 business is a transaction today and could be a long-term relationship instead.
The lowest workable dose costs you less every month, and members who keep the weight off do not come back as claims.
Offer a GLP-1 benefit you can defend to finance, without unbounded cost or an awkward conversation when people come off it.
As the medicine gets cheaper, dispensing alone starts to look like a price war. Maintenance is the part nobody can undercut, and it keeps the customer on your list.
You spend to acquire someone and lose them at month six. Maintenance is how that acquisition cost pays back three times over.
Add the clinical layer you do not have, and turn coaching into medically supervised maintenance you can measure.
Attach muscle preservation, better food and biomarker tracking to a population that is already engaged.
Less is More is built by System Two, which has spent nearly twenty years creating and testing ventures in awkward, regulated, behaviour-heavy markets.
Including ventures sold to British Gas, GSK and Octopus.
Regulated senior care, oral health, sleep apnoea devices and food reformulation.
In debt and equity across founder-led businesses in energy, health and technology.
Most care-pathway ventures die because somebody assumed people would stick with it. We started from the other end.
Half an hour, covering whichever parts matter to you: the clinician queue, the protocol in force, the guardrails, the audit trail. Tell us where to start.
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